VitalState - Round 2 funnel
One quiz. One ladder. Every visitor guided to the right next step.
Instead of asking cold strangers to buy the $599 kit, we run a value ladder: cold traffic takes a free 2-minute quiz, quiz-takers are offered a $99 entry course, and $99 customers ascend to the full $599 kit. Each step is a small, believable yes that earns the next - and anyone who drifts is caught by a matched retargeting message and guided back.
The IR quiz
Entry course
Full kit
The how
The funnel, end to end.
One forward path down the middle. Four retargeting pools branch off the steps most likely to drop, and each pushes a matched message that lands people back in the flow.
Pool 1 - Retargeting
Page leavers
Push: proof + testimonial video
Lands: back to the landing page
Pool 3 - Retargeting
Leads, no buy
Push: result + the fix + $99
Lands: quiz-result / $99 page
Pool 2 - Retargeting
Quiz abandoners
Push: finish your quiz
Lands: back to the quiz
Pool 4 - Retargeting
$99 buyers, no core
Push: go all in + email
Lands: $599 page
Retargeting pools (catch drop-offs, pull back in)
Pool 1 - Retargeting
Page leavers
Push: proof + testimonial video
Lands: back to the landing page
Pool 3 - Retargeting
Leads, no buy
Push: result + the fix + $99
Lands: quiz-result / $99 page
Pool 2 - Retargeting
Quiz abandoners
Push: finish your quiz
Lands: back to the quiz
Pool 4 - Retargeting
$99 buyers, no core
Push: go all in + email
Lands: $599 page
The pages
Every page in the funnel.
Top of funnel - cold traffic to the free quiz
Four audience-matched pages. One job each: start the quiz.
Bottom of funnel - where the sale happens (post-quiz)
Warm, hand-raised buyers land here - never cold traffic.
$99 - ENTRY
Entry course
Your 30-day metabolic reset - start today.
View page
$599 - FULL KIT
Full reset kit
The complete VitalState Reset Kit.
View pageThe dynamic quiz-result page (where the $99 offer is first made) lives in the quiz app.
